My Portfolio

From 2017 to 2023, I led strategy on The Pathologist – including web and print content, social media, partnerships, new products, growth strategies, and more.

I grew digital readership to over 200,000 and social media followers to over 17,000. In addition, I created new verticals resulting in over 5,000 new subscribers, launched new brands and sub-brands,

I worked with Sam on a website redesign, asset creation, social media plan, and external communications strategy aimed at maximizing flexibility, accessibility, and audience appeal.

I developed a complete marketing strategy for the podcast that included web content, email newsletters, and a video trailer – resulting in a rapid and ongoing increase in subscribers.

The ability to define a successful digital presence is a core competency of the future – and the Digital Communications Fellowship in Pathology creates leaders in the field.

I developed all external communications for the Fellowship, including web, social media, email content, and the program’s humanitarian scholarship – quadrupling applications in one year.

Social media engagement at academic conferences: a report, an analysis, and a breakdown of strategies to increase academic engagement with social media.

This article details work to increase social media engagement with academic conferences, outlining successful strategies and making recommendations that translate across fields and platforms.

Every organization has unique needs for scaling, expansion, training, sustainability, social responsibility, and more. I work with groups to establish needs, prioritize goals, and take actions to reach them.

Individual projects are generally conducted under confidentiality agreements, but references and testimonials are available. Let’s discuss how your organization can take its next step forward!